HIS & HERS WEDDING RINGS – Moriah Robinson knew exactly what he wanted a fascinating ring: a double silver diamond ring in the middle. He was 20 years old; His friend was 21 years old.
Technically, they went to school but did not meet until after graduation, both studying in Spartanburg, South Carolina. His formal meeting was held at a dance event where Moriah took part. Two years later they talked about marrying. A conventional ring would be every officer.
HIS & HERS WEDDING RINGS
“I went to the store and hated it,” recalls Moriah. “It was a beautiful diamond ring I saw everywhere, and it was so nice, but I thought,” Smile you. ”
That night she asked Pinterest and Google and looked at pictures of “unique engagement rings”. There he found Morgan, a pink stone that he could eventually get. Morganite is a different beryllium, a transparent mineral, formed into hexagons. Other varieties include Emerald (green beryl) and aquamarine (light blue beryl).
Morganite may vary from pink to coral. Founded in Madagascar in 1910, George F. Kunz, Tiffany & Co’s most important gemologist and personal bank gemologist JP Morgan. Morgan was a passionate jewel collector; Kunz called a new pink stone to his glory.
Today, Morganite is available from Etsy sellers and middle jewels, such as Kay and Zales. According to the 2017 Knot Tire Engagement Survey, Sapphire’s would be the second best-known diamond-free stone.
In dollars, karat, morganitas are much cheaper than diamonds. Only one carat consumption is about $ 300 compared to $ 2,000 or more of a diamond. In 2002, Ben Affleck Jennifer Lopez offered $ 6.1, which cost $ 2.5 million. The same ring in Morganita is about $ 1,799 available from Etsy. At this price, even some who are in charge of the budget can be prepared for social networks if they want.
Moriah has found his ring at Samancum, an online goldsmith selling regular diamond lovers Morgan, moissan, aquamarine and sapphire. It was attracted by the simple and traditional balance of non-traditional pink stone.
When her friend showed the idea of a ring, she was afraid she was not strong enough. (Morgan is a bit softer than diamonds.) His family was also skeptical. “My parents said,” I think this is a very bad idea, “Moriah said,” they were definitely warned of the idea of diamonds. “The company says in some way that diamond is the way they go.
Who says the engagement ring is a diamond?
Although diamonds can be natural, their precious image is entirely human-created. In 1888, when diamond mines were so profitable that diamond prices fell, diamonds participated in the formation of De Beers’ consolidated mines, in the cartel to control Stein’s bid and reputation. beautiful.
Above this agreement De Beers has dominated most of the global diamond industry during the 20th century and maintained high prices by maintaining stocks. In addition to being able to rationalize the stone, it also ensured that diamonds were valuable.
As Edward Jay Epstein wrote in 1982 of his incredible diamond award poster, “diamond development is far more than the monopoly on diamond payments. It is a mechanism for converting small particles into symbols of universally accepted forces, powers and romance.”
In 1938, De Beers sent a special envoy to New York to meet President N. W. Ayeria, one of the leading advertising agencies in this era. His aim was to create a new image of diamond as an inseparable part of marriage and attendance.
At that time, most Americans who bought diamonds bought a few cheap stones. The campaign aimed to sell the illusion that a larger diamond itself is a greater expression of love. “We have a problem in mass psychology,” he made a strategic plan that began in 1947.
Yesterday he hired the stars of the movie and theater to formulate new buying habits for the masses. Tabloids began to cover the size and price of celebrity tires, so he warned that “bigger” is just “more love”.
This year, “Diamond Forever” launched a deeply embedded campaign slogan that now reads more about traditional wisdom than advertising. But Beers joined me and always hoped to face a crisis. In 1986 more than five million diamond diamonds “used” the card’s success, but more than 50 times more “new” diamonds as minerals.
De Beers has created diamonds with its own competition: the independent diamond owners who have the Rivoi to sell at any time, over-market excessive resources and lower prices. “Diamond is Eternal” wants to fight this crisis by reinforcing the romantic value of diamonds and their traceable heritage. For years to drivethe fear of diamonds was the biggest threat to diamonds with too many diamonds.
Has the diamond found its race?
However, the greatest threat to today’s diamonds might be young, such as Moriah, who would prefer other stones. This year has been an old panic that warned that the diamond would not last forever. “Polished diamonds were one of the worst results in 2017 when fake stones and stones were removed from conflicts,” Hu wrote in Bloomberg’s article “Millennials.” , Destroy diamonds. “Other authors have rejected this prediction, including that” self-giving “rescues the diamond’s bad reputation.
Although consumers regard ethics as part of a global brand strategy, the spirit of “the most vigorous” of children’s work is the image that industry must overcome. While alternative diamonds are not always “loose”, they do not suggest the same historical background. This is the advantage of marketing, as couples seek roles that better reflect their value.
Diamond is, however, the most demanding stone for future generations Z and Z Millennium, and although De Beers admitted it, it can be out of reach. “Most of these young consumers have not yet achieved prosperity that can increase their interest in diamonds,” said Diamond News Insight 2018.
Although stability in the middle class is becoming more uncertain and new social standards awaken ancestral traditional dogmas, women and societies choose alternatives. In 2016, Berkshire Hathaway took over Warren Buffett Gemmaar, a jewel that offers diamonds without conflicts and diamond alternatives such as moissanite, sapphire, emerald and ruby. Brilliant Earth, an online goldsmith in San Francisco, carries laboratory samples, recycled precious metals and jewelry, such as sapphire, aquamarine, moissanite and morganite.
“Although diamonds are still the most popular gemstone of the rings, they are increasingly looking for other jewels, such as the morgana,” explains founder and founder of Brilliant Earth Administration Beth Gerste. “As we have added the millennium in 2017, we are increasingly interested in participating in pink tires.”
At present, Morgane’s biggest concern seems to be their unknown cultural status. Diamond timers, such as zirconium, are already classified as small or second class; Google search for “Morganite” is a recommended search “Is Morganite sticky?” In her mother’s tears she tells that she did a tire because the Morgan did not feel enough to marry. Another member of the VSF writes: “I heard my mom and mother say they are ugly and look like fake.”
From a geological point of view, morganite is actually less common than diamonds. The price is not a result of reducing abundance but of recent and limited demand. However, we know that it is not known that things are good for small things, like logic. In particular, wedding family events are subject to doggles of different generations. After 100 years of diamonds, morganita has a lot to do.
In the case of Moriah, her family and her men arrived. His chosen Morganite was really smaller than he could afford. “You get huge rock, I think a huge, $ 3,000.” Eventually he offered an opportunity to hear his bell and when he eventually reached the small box, his family said, “This is the most beautiful stone we have seen!”
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