WEDDING RINGS FOR ATHLETES, SILICONE WEDDING BANDS FIND A NICHE AMONG ATHLETES, FIREFIGHTERS AND LAW ENFORCEMENT

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WEDDING RINGS FOR ATHLETES – It’s a fairly simple story, says the groom’s founder and commitment.

KC Holiday and his friend Ted Baker have founded QALO (pronounced: Kay-lo), Santa Ani, which manufactures tires that are consumed by people whose lifestyle makes it harder to use a golden ring. It’s a diamond.

WEDDING RINGS FOR ATHLETES

QALO – acronym, quality, athletic, love and nature – are made of silicone, are flexible and found in a niche among sports enthusiasts, athletes, construction workers. Military, police and firefighters.

“We came a way to get a short name, but a meaningful meaning would have been to shorten,” says Holiday, 30, inspired by the name of the company. “So we looked at how we transported our products.”

Rings ranging from about $ 20 to $ 50 are included in various publications and publications, including ESPN, Outside, and Brides.com.

A holiday that had grown in the county of Orange County in the south, and Baker, originally from Washington DC, became friends in 2012 when they were working together at a Beverly Hills restaurant.

Both were young and participated in various sports.But during each game of golf and every tennis game, the ring came out and was in the sports bag, said Holiday.

“You both love this,” it doesn’t make sense, “said Holiday,” must be a ring that we can always use without needing it and always removing it. They asked if other people had the same problem. ”

Two men began to think and think of a silicone ring that can be used during physical exercise without damage or injury.

Partners have launched QALO 2013 from Copper Coffee Maker.”We got the first set of tires and we played them all by hand, wrapped in hand, sent it ourselves and we did it ourselves,” said Holiday. “We were just two new entrepreneurs who started their business.”

Through market research, Holiday and Baker have decided that firefighters, military personnel and athletes can be their target market.

Holiday also had a relationship with Cincinnati Bengals Andy Dalton’s baseball player who used a QALO ring instead of a wedding ring.

“As soon as I started using it, a group of colleagues and people asked me what the clock was because it looks very different from the ring: the wedding that most people use,” Dalton said. YouTube video.

Other NFL players who noticed the Dalton QALO ring began using it and gave the brand a boost.

“I’ll take it from the beginning of the football season to the end,” says Kirk Cousins ​​of Washington Redskins ad with QALO on YouTube. “When I had a real wedding ring a few years ago, I was afraid I would lose it because I had to remove it from every job, game or exercise.”

Dale Earnhardt Jr. (NASCAR), NHRA’s largest athlete, Courtney Force, Chris Weidman, MMA fighter and CrossFit champion Jason Khalipa are top athletes who also use QALO tires.

Kent Charnley Laguna Beach is not a great athlete, but he is interested in surfing.

Charnley said he had lost two QALO tires in the water and that he had changed the company every time.

“My wife doesn’t even use her diamond ring,” Charnley said. “Use this.”As the company grew, it designed “thin tires” for firefighters, “thin blue tires” to implement laws and tires that represent the five branches of the company. Army.

QALO also produces tires that can be arranged in different ways and that combine different tires with the same finger and crosses that symbolize the relationship between family and friends.

The company also included shirts and baseball caps for its product range.Holiday said the company failed to sell the product, but to create a brand.”It’s almost an ideology, a lifestyle that gives the family an advantage,” says Holiday.

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