CHOCOLATE DIAMONDS WEDDING RINGS – You see them all year round, but brilliant pearl advertising campaigns have really accelerated Thanksgiving and Valentine’s Day. And in recent years, the usual suspect – “the diamond is forever”, “went to Jared” and “every kiss begins with Kay” – followed the newcomer: “chocolate diamond”. “.

The term “Chocolate Diamond” is a registered trademark of The Vian Corp. I contacted Eddie LeViani, designer and CEO of Le Vian Corp. And I asked him: What are chocolate diamonds? Reply E-mail:


Chocolate Diamonds® is the exclusive Le Vian brand, which consists of natural and elegant diamonds selected for the rarity and taste of chocolate. The mistake is maintained by the international registration of the Chocolate Diamonds® brand worldwide.

There are criteria for finding color, clarity and size as well as responsible criteria from sources called Chocolate Diamonds®.

Chocolate Diamonds® comes from Le Vian® and inspired by our friend Bill Furman’s passion and desire to eat. While many consider this brand to be colorful, it is a brand that reflects the obsession with chocolatier, addiction and passion, and imitates the same anxiety, passion and dependence on ChocolateDiamond. ® jewelry.

Le Vian® was named Chocolate Diamonds® in 2000 and has been registered since 2008. It now benefits from the worldwide use of registered trademarks and trademarks. We serve numerous internal and external lawyers who constantly coordinate and protect the brand from current counterfeits around the world.

Of course, what LeVian does not mention is that “chocolate diamonds” are just a brown diamond. Brown diamonds are the most common type of diamond. It has tons of tons.

I met Dr. George Harlow, Princeton, a geologist who specializes in mineralogy and crystallography, and a curator at the American Natural History Museum in New York. Harlow confirmed that “the most common diamond color is brown and therefore colorless.” Colors called “fantasy” (yellow, pink, green and blue) are less common. (Hope Diamond, the world’s most famous diamond, is blue).

“Blue diamonds and red diamonds are extremely rare,” he explained. “Alien.” Even the real cabbage is rare. But most diamonds are brown. Why have we never seen or heard a brown diamond? “Brown is not considered an attractive shade,” Dr. Harlow. He pointed out that over the years several attempts have been made to market failed diamonds. “Cognac” diamonds were clearly a thing of the 1970s, but again: until recently, brown diamonds were not interested in anyone. If you don’t need something hard and sharp, because you have a factory.

Mr. Harlow said:

But it is brown, there is too much supply. We want to try to change them from jewels to what they are.

Usually industrial products are smaller stones that contain plenty of inclusions. Or colored. It is almost 80% of total production, it is really industrial.

All precious stones, all diamonds, are graded by size, color, clarity and protection. There is a rating system that affects these cases in all cases.

So if you had a beautiful 100 cent diamond, make sure it wasn’t a millstone. It would survive.

I asked him, “But if I had a very similar brown diamond with the same size, purity, size, color and white weight, would Brown be cheaper?” Yes, but an elegant color, pink, yellow or red, would be more expensive than white? “It is right.”

Harlow also warned that the company can sometimes mark the concept as a brand and mislead the public:

[Some goldsmiths] use a registered trademark. And the real problem with the pearl industry is that it can’t even be a diamond. I’m not saying this is not the case. It’s probably a diamond. However, if you get a brand, especially if you have two words, such as Diamond Diamond, you need to be sure it is not a synthetic stone. Probably there is no natural stone, otherwise it is not a diamond. But they brought the plastic to the market. Like “red emerald”, it became popular in a very short time. It was a precious stone, it was very gray, but not emerald green.

According to LeVian, chocolate is. Diamonds are actually diamonds. But the fact that you call them “luxury”, even though they were traditionally yellow, pink, red, and blue, were just the fantasy colors of the diamond, it is interesting. The American Gemological Institute’s website writes:

Generally, the brown diamond was considered valid only for industrial use of donations, such as mines, that were produced from the Argyle mines in the 80s.

In other words, they were reserved for the factories until they found that they were so big that they couldn’t make money from the storefactories. How to sell millions of stones if nobody likes brown stone? Turn them into jewels and call them “chocolate”.

In 1982, Jay Epstein wrote an article for the Atlantic titled “Have you ever sold a diamond?” This was the introduction of Diamond Cartel, which provides diamond industry management and co-management. It also explains how the cinema industry joined the diamond industry. Movie stars have shown great stones to increase their sales.

Songs about diamonds coming to the screening of romantic films focused on cinemas and diamonds. He is interested in how the pendulum changes according to the popularity of large and small diamonds, depending on which area was the most at that time. Although the work has been around for decades (you can find it here, take the time to read it, it’s great), Epstein continues to ask about diamonds and the diamond trade phenomenon. “the clearest illusion in modern history”. During his research, Epstein bought a diamond, as explained in the previous video:

In this book, I have decided to buy and sell diamonds. So I bought a $ 1,500 diamond at the Diamond District, New York, 47th Street. On the day I took the diamond and tried to sell it. And I noticed that people offer me a quarter or a fifth price, if so.

They pointed out that this is not really helpful, that it is not enough to have disadvantages … Most women, when they get a diamond, believe they have got something of eternal value. That his friend paid him several thousand dollars and earned every year. So if God denies it, if something happens to your marriage or with your spouse, you can still sell the diamond.

In 2008, scientist, professor and professor Ken Moonlight wrote a nervous structure, where engagement was described as a “deep anti-feminist.” He also introduced information about the diamond industry:

In most human history, diamonds have been found only in hard-to-reach places, in the Brazilian jungle and in some depths in India. In fact, they were so rare that only the very rich could afford it. Archduke Maximilian, who soon became Emperor of the Holy Roman Empire, gave one of Mary Burgundy to seal her engagement in 1477, often referred to as the historic diamond engagement ring.

However, the situation changed in 1870 when large diamond mines were discovered in South Africa. Indigenous peoples and poorly managed indigenous peoples African workers could now destroy earthy jewelery per ton. Considering that a large surplus of diamond investments (mainly racist Cecil Rhodes and his partner C.D. Rudd) was founded in 1880, the mining company De Beers.

Sir Ernest Oppenheimer managed to unite all the findings of the African colonial diamonds under the De Beers flag by the end of the century. To mention Epstein, the Manifesto (and to some extent) was “the most successful antitrust cartel in modern fashion stores” that closely follows the range of diamonds to ensure its scarcity and value.

But what about external demand? How can you convince the world that the absolute crystal isotope is carbonylotropic to the end?

The answer was marketing.

Of course, the marketing genius was to prevent people from buying diamonds (cheaper!)

The next step was a psychological approach: consumers around the world were forced to consider diamonds as commonly recognized symbols of love, dedication and social status derived from civil citizenship.

The Christmas campaign “Diamond is forever” debuted in 1947 and gives consumers the idea that diamond is a symbol of lasting love, but it cannot be sold. This is because diamonds lose a lot of value in resale and it makes no sense to pay De Beers a full price if they can buy cheaper. De Beers loses the sale of every lucrative diamond.

If you use it in the chain and care for it, the trumpet can last forever. However, thanks to continuous marketing and advertising, we discovered that diamonds are related to love.

I recently spoke to Moonlight, who is curious about his feelings about chocolate diamonds. The first diamonds enfatiSo are the created market, the fetish product. “He wondered if” chocolate “is somewhat related to the race in the United States:” As a white man, I don’t think he has the right to say it, but it’s like BROWN bad, but CHOCOLATE is fine.

He went on:

Throughout history, people have shown their riches with striking … Claudio Hamlet’s ruin and drink pearl. The Romans were busy with gourmet food. We work with diamonds. It’s a completely created product, but everyone has to show everyone that you are a bourgeois mofo. We should not underestimate (thanks to the GWB) that the rich must show everyone howa simple they are.

But the real problem with chocolate diamonds is how they are sold aggressively because women have to buy themselves. Enjoy chocolate. Not only are they not cheap, tasty and tasty. The LeVian Diamond Chocolate Ring costs $ 1300 and $ 8,000.

And what are you really paying for? What is the value of this currency? What’s really worth it? There is no sales market. Chocolate etiquette is a very intelligent way for women to earn money, which they do not need, and is difficult to solve with jewelry technology. And if it’s mod now, the trend goes. Imagine trying to sell a chocolate diamond for 20 years.

Maybe you don’t have the money you can spend. It’s not like a flat screen TV or a new iPhone is a good value for resale. However, in chocolate diamonds, their existence is particularly suspicious. The name and marketing campaign are insulting in many ways: women cannot resist because it is chocolate! Women don’t just like brown stone when we call them chocolate! Women want to improve and have fun and buy something if it’s not good for you!

If you know the work of the diamond industry, know the truth about diamonds, know the truth about the brown diamond, why would anyone interested in chocolate diamonds? Dr Harlow, who always meets, rewards the awards:

It depends on the individual. Gems are a personal chalk. The thing is, if you want a diamond and you don’t want to pay anything else, you have a diamond! And if you like brown or sewing, what is the problem? The most important thing for me is to know what you have. Let it be genuine.

And if you choose, it’s great. It’s a choice and you can tell people, no, they are diamonds! You don’t know diamonds. It’s good, this is fashion. It’s an explanation, it’s an identity issue. Okay, just in the marketing program you have to be sure you don’t.