SILICONE WEDDING RING TARGET – It’s a fairly simple story, says the groom’s founder and commitment.KC Holiday and his friend Ted Baker have founded QALO (pronounced Kay-lo) in Santa Ani, which manufactures tires that are consumed by people whose lifestyle makes it harder to wear a golden ring. It’s a diamond.
QALO – shortcut, quality, athletics, love and nature – are made of silicone, are flexible and find a niche among hobbyists, athletes, construction workers. Military personnel, police and firefighters.
SILICONE WEDDING RING TARGET
“We came the way to get a short name, but the meaningful meaning would have been to shorten:” Holiday, 30, said the company name. “So we looked at how we transported our products.”
Rings ranging from about $ 20 to $ 50 are included in various publications and publications, including ESPN, Outside, and Brides.com.
Orange County’s South Vacation and Washington-born Baker became a friend of 2012 when they worked together at Beverly Hills Restaurant.
Both have recently married and participated in various sports.
But for every golf game and every tennis game, the ring came out and separated into a sports bag, said Holiday.
“We are both” it doesn’t make sense “, said Holiday,” There must be a ring that we can use all the time without it and always remove it. they asked if other people had the same problem. ”
Two men began to think and think of a silicone ring that can be used during physical exercise without damage or injury.
Partners have launched QALO 2013 from Copper Coffee Maker.”We got the first set of tires and played them all by hand, hand-packed, handed over and made ourselves,” says Holiday. “We were just two new entrepreneurs who started their business.”
Through market research, Holiday and Baker have decided that firefighters, military personnel and athletes can be their target market.
Holiday also had a relationship with Cincinnati Bengals Andy Dalton’s baseball player who used a QALO ring instead of a wedding ring.
“As soon as I started using it, I had a number of matchmakers and people who asked me which ring looks very different from the ring – the wedding that most people use,” Dalton said in his video in Youtube.
Other NFL players who noticed the Dalton QALO ring began to use it when the brand gained momentum.
“I’ll take it from the beginning of the football season to the end,” says Kirk Cousins of Washington Redskins for promotional QALO video on YouTube. “losing because I had to do it for every job, every competition, or every practice.”
Dale Earnhardt Jr. (NASCAR), NHRA’s largest athlete, Courtney Force, Chris Weidman, MMA fighter and CrossFit champion Jason Khalipa are top athletes who also use QALO tires.
Kent Charnley Laguna Beach is not a great athlete, but he is an enthusiastic surfer.Charnley said he had lost two QALO tires in the water and that he had changed the company every time.
“My wife doesn’t even use her diamond ring,” Charnley said. “Use this.”As the company grew, it designed “thin tires” for firefighters, “blue rings” for police and tires, representing five military branches.
QALO also produces folding rings and the more fingers “click” on the same finger and cross that symbolize the connection between family and friends.
The company also included T-shirts and baseball caps.Holiday said the company failed to sell the product, but to create a brand.”It’s almost an ideology, a lifestyle that gives the family an advantage,” says Holiday.